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Are You Practicing Spaghetti PR?
7 Points to Help PR Professionals Pitch Reporters Spaghetti PR is an unsophisticated form of media relations that gets its name from the process of cooking pasta, which is thrown against the wall to...
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2010’s Top 12 Social Media Experts
5 Social Media Up and Comers to Watch Social media is a multi-directional conversation with millions of participants talking and sharing information. As with any social dialog, there are always some...
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111 Ways to Jumpstart 2011
How to Get Your Marketing on Track One of the great things about January is that it’s the beginning of a new year. It gives us the sense of a fresh start like we had when we began a new school year...
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Etsy Sees PR Light Belatedly
Etsy’s Not Real-Time PR and Communications Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed,...
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LinkedIn: Business’ Social Media Matchmaker
LinkedIn’s 3 Social Media Benefits LinkedIn is a professionally oriented, social media platform with over 90 million members. So why isn’t LinkedIn more often at the top of marketers’ social media...
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31 Public Relations Definitions
What is PR (aka Public Relations)? Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different...
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Where Does Public Relations Fit in Your Company?
PR’s 9 Corporate Roles Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that...
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Golden Age of PR: 5 Reasons Why
With the evolution of communications and media, the options for getting PR’s well crafted messages out to various publics, on behalf of individuals or organizations, have increased. PR’s tailored...
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Do Your Corporate Communications Miss the Mark?
15 Points to Get Corporate Communications on Track Today’s corporate communications are complex. They’re no longer just broadcast messages from your organization to your customers and the public....
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Content Marketing Versus PR – Who Wins? [Chart]
12 Salient Content Marketing & PR Attributes Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the...
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Content Marketing – Show Me The Money
Where To Find Budget For Content Marketing Marketers are slowly embracing content marketing as they find push advertising less effective. With 2012 marketing budgets already set, where do you find the...
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When Social Media Goes Bad
7 Guidelines For What To Do In A Social Media Crisis Social media is a tell-like-it-is medium, not a create-a-glossy-ad-and-place-it marketing. As such, social media requires active, on-going...
View Article111 Ways to Jumpstart 2011
January a great time for you to jumpstart your year. Here's a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more...
View ArticleEtsy Sees PR Light Belatedly
Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on...
View ArticleLinkedIn: Business’ Social Media Matchmaker
LinkedIn is a professionally oriented, social media platform with over 90 million members. So why isn’t it more often at the top of marketers’ to-do list? Neglecting LinkedIn is a big mistake, since,...
View Article31 Public Relations Definitions
Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally,...
View ArticleWhere Does Public Relations Fit in Your Company?
Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an...
View ArticleGolden Age of PR: 5 Reasons Why
With the evolution of communications and media, the options for getting PR’s well crafted messages out to various publics, on behalf of individuals or organizations, have increased. PR’s tailored...
View ArticleClik here to view.
Do Your Corporate Communications Miss the Mark?
Today’s corporate communications are complex. They’re no longer just broadcast messages from your organization to your customers and the public. Instead they’reone-to-many, one-to-one or many-to-many....
View ArticleClik here to view.
Content Marketing Versus PR – Who Wins? [Chart]
Content marketing gets a bad rap because many marketers and small business owners don’t understand what content marketing is and since it includes the word marketing they think it must be expensive. By...
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